These cookies are essential for the website to function properly, for example for user authentication.
| Name | Service | Description | Duration |
|---|---|---|---|
| cc_cookie | Cookie Consent Tool (CMP) | Stores the user's cookie consent preferences. | Expires after 12 days |
| __session | Autoroot / Firebase | Stores session or authentication data necessary for the site to function. | Session |
These cookies allow the site to remember your choices and preferences (such as your browsing history or chat state) to provide a more personalized experience. Without these cookies, some features may not work properly.
| Name | Service | Description | Duration |
|---|---|---|---|
| autoroot_browsing_history | Autoroot Technologies (first party) | Remembers the user's browsing history on the site (e.g. recently viewed vehicles) to improve the experience. | Variable (defined by Autoroot) |
| autoroot_chat_history | Autoroot Technologies (first party) | Stores the last visit or interaction with the chat widget to restore conversation state. | Variable (e.g. up to 1 year depending on configuration) |
Analytics cookies help collect data that allows services to understand how users interact with a particular service. This information allows services to improve content and develop better features that enhance the user experience.
| Name | Service | Description | Duration |
|---|---|---|---|
| _ga | Google Analytics | Uniquely identifies visitors | 12 days |
| _gid | Google Analytics | Tracks users across pages during a session. | Session |
| _dc_gtm | Google Analytics | Helps manage tags via Google Tag Manager. | Session |
| _gcl_au | Google Ads | Stores an identifier to measure Google Ads campaign conversions. | 90 days |
| _ga_XXXXXX | Google Analytics 4 | Measures user visits and interactions on the site. | Up to 2 years |
| FPID | Server-side analytics (GA4) | First-party identifier for long-term analytics and user identification. | Up to 2 years |
| FPLC | Server-side GA / Stape / ssoTM | Cross-domain identifier for attribution and marketing tracking. | Up to 1 year |
| _stid | Stape (Server-side GTM) | Technical information stored in sessionStorage by Stape loader to ensure server-side tracking. | Session (session storage) |
We and our advertising partners (including Google, Meta/Facebook and YouTube) use cookies for advertising purposes. These cookies allow us to serve and display ads, personalize advertising content based on your interests, limit ad frequency, remember your advertising preferences, track conversions from advertising campaigns, and measure advertising effectiveness. You can manage your advertising preferences at Google Ad Settings and Facebook Ad Preferences.
| Name | Service | Description | Duration |
|---|---|---|---|
| _fbp | Meta Pixel | Identifies users for advertising and retargeting purposes. | 90 days |
| _fbc | Meta Pixel | Stores the Facebook click identifier (fbclid) for ad conversion attribution. | 90 days |
| _ttp | TikTok Pixel | Identifies users for advertising and retargeting purposes on TikTok. | 13 months |
| _ttclid | TikTok Pixel | Stores the TikTok click identifier for ad conversion attribution. | 90 days |
| _gcl_aw | Google Ads | Stores the Google click identifier (gclid) for ad conversion attribution. | 90 days |
| _gcl_gb | Google Ads | Stores the gbraid identifier for iOS app campaign attribution. | 90 days |
| _gcl_wb | Google Ads | Stores the wbraid identifier for iOS web campaign attribution. | 90 days |
| _uetmsclkid | Microsoft Advertising | Stores the Microsoft click identifier (msclkid) for Bing Ads conversion attribution. | 90 days |
| _li_fat_id | LinkedIn Ads | Stores the LinkedIn click identifier for ad conversion attribution. | 90 days |
| _twclid | Twitter/X Ads | Stores the Twitter/X click identifier for ad conversion attribution. | 90 days |
| _scclid | Snapchat Ads | Stores the Snapchat click identifier for ad conversion attribution. | 90 days |
| _epik | Pinterest Ads | Stores the Pinterest click identifier for ad conversion attribution. | 90 days |
| _utm | Marketing Attribution | Stores UTM parameters (source, medium, campaign) for conversion attribution. | 90 days |
| VISITOR_PRIVACY_METADATA | Google / YouTube | Stores information related to privacy and consent preferences for Google/YouTube services. | Up to approximately 6 months |
| VISITOR_INFO1_LIVE | Google / YouTube | Estimates user bandwidth and stores data for video display and ad delivery. | 6 months |
| YSC | Google / YouTube | Tracks user interactions with embedded YouTube videos during the session. | Session |
| __Secure-ROLLOUT_TOKEN | Google / YouTube | Used to manage A/B testing and gradual rollout of new Google/YouTube features. | Variable (up to ~13 months) |
| __Secure-YEC | Google / YouTube | Used by YouTube to store configuration and diagnostic information related to user experience and targeted advertising. | 13 months |
| yt.db::LAST_RESULT_ENTRY_KEY | YouTube | Stores the last state of certain YouTube results or UI elements in the browser (e.g. last displayed results). | Persistent (local storage, kept until manual deletion) |